

Founded in 1994 in Steamboat Springs, Colorado USA Smartwool were the first outdoor company to create performance Merino wool ski socks, revolutionizing the sock category and forever changing the way outdoor enthusiasts viewed their feet. Since then, they have continued to innovate and perfect our craft, pushing the boundaries of
what's possible with Merino wool..
Smartwool are a group of insatiable outdoor adventurers who want to share the joy
of crisp powder turns, try-hard first ascents, scrambly summit sunrises, pine needle-cushioned hikes, we share those things by creating products with Merino wool at their core—designed to help you go far and feel good.
We help people experience powerful, beautiful moments in the outdoors by working to remove distractions like clammy base layers and uncomfortable feet, so you can focus on the adventures right in front of you.
