“We're in business to save our home planet."
Patagonia, Inc. is an American retailer of outdoor recreation clothing. It was founded by Yvon Chouinard in 1973 and is based in Ventura, California. Patagonia operates stores in more than 10 countries globally, as well as factories in 16 countries.
Patagonia’s core values include building the best product, causing no unnecessary harm, using business to protect nature, and not being bound by convention. Patagonia implements various sustainable business practices, such as using organic cotton, recycled materials, and responsibly sourced materials like down. The company also upholds animal welfare standards and promotes supplier transparency.
Patagonia focuses on selling durable products that last for generations and can be recycled. The Worn Wear program encourages consumers to repair and recycle items rather than discarding them. Repair guides are provided, and repair services are offered free of charge at Repair Hubs and Patagonia stores.
Since 1985, Patagonia has committed 1% of all sales revenue to the “1% for the Planet” program, directing funds to environmental initiatives and organizations. Consumers can also donate to climate-focused investments through the 1% for the Planet Impact Fund at National Philanthropic Trust.