SlingFin was founded in 2010 with one simple goal. Build the strongest, most innovative, no-expense-spared outdoor equipment in the world. It represents the sum total of founder Martin Zemitis’ three decades of experience in the outdoor industry. After designing for The North Face and Sierra Designs for around a decade he co-founded Mountain Hardwear, where he designed equipment until 2009. Eventually he began to desire more freedom to design without the constraints of price targets and decided it was time to take things in a new direction. Soon thereafter, SlingFin was born.